West Point cadets continue to impress me. They are athletic, scholarly and honorable. This week, I have come to learn they are also extremely gifted in the arts, particularly those of dance, videography and lip syncing.
Since the Older One left the nest for the next phase of his life at the United States Military Academy at West Point, I am much less in touch with pop culture than I was when he lived at home. Prior to this week, I had no clue Gangnam Style was a song from South Korean rapper Psy. If you had asked me on Monday what it was, I probably would have said it was some type of fashion statement. These days, with only a five-year-old at home, I know more about Sponge Bob Square Pants than the latest dance craze.
I am, however, a social media guru (self-proclaimed, since my day-job requires that I Facebook, tweet and blog in a professional capacity), and I know a viral video when I see one. Gangnam Style, with almost 360 million views, is just about as viral as it gets. As testament to its viral nature, spoofs of the video are invading YouTube like soldiers on a battlefield, and the creative geniuses admitted to the US service academies are not to be excluded from this social media war.
Two weeks ago, the Naval Academy created a buzz with its Gangnam Style-inspired video, prompting CBSNews.com to challenge Navy’s biggest rival to a musical performance showdown. Yesterday, Army responded with resounding force when the Cadets posted their amazingly choreographed and edited rendition of Psy’s pop-culture hit.
On-location production numbers!
The gauntlet has been thrown. The battle is on.
Navy’s version has received over five million views so far. Army fully intends to exceed that and is calling for a full-scale social media attack. This post is my contribution to the effort. Please watch Gangnam Style-West Point on YouTube, share it with all your friends, then tell me what you think.
Social media and traditional media alike are picking sides. I know which one I prefer. How about you?
GO ARMY! BEAT NAVY!
*This post is part of WordPress’s Weekly Writing Challenge: Easy as Pie. Check it out and play along.