Red Cups and Date Rape Marketing

I am weary of the Red Cup controversy. I am cringing as I type because I have avoided the topic all week. Now that I’m faced with the writing prompt “weary”, though, I have realized that I’m not tired about much except how much time the media has spent on a cup that will find itself in a trash can or recycling bin an hour or less after its purchase.

I really think we have bigger things to worry about this holiday season than what graphics are or are not on a paper coffee cup. Let’s talk about ISIS or global warming or politics (but please not about Donald Trump or his opinions on the cup).

Kudos, though, to Starbucks for a non-marketing strategy that got people talking about their over-priced coffee. I say that with the utmost affection since (full disclosure ahead) my gold-level status is something of which I am quite proud. Now, let’s all agree to draw our own depiction of the holidays on our cups and move on.

I’m more offended by this stellar piece of marketing from the hopefully fired marketing director at Bloomingdales. 

   

While Bloomindales has apologized for the ad that appeared in their holiday catalog, they have not offered an explanation for how this endorsement of date rape got through the approval process. I am hopeful we’ll find out it was the case of an over-worked marketing executive who scrolled too quickly through the proofs and didn’t take the time to read every word or examine every picture.

That is not an excuse to be taken lightly, but the alternatives are disheartening. Either someone at Bloomingdales believes drugging your female friend is the key to a happy holiday or someone at Bloomingdales was affected by the scenario depicted here and finds that combatting rape culture is a lost cause. Both are frightening and cause me great concern for the world my daughter will step into when she is a teenager.

On the bright side, should I ever grow weary of marketing my current employer’s products, I may have to send my resume to both Starbucks and Bloomingdales, especially if I am looking to dial down my marketing efforts. At one, you don’t have to put much thought into marketing concepts. At the other you don’t have to think at all.

***Today’s post was brought to you today by Five Minute Friday and the word “weary”.  

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